World Horti Center
Indoor Farming 360 Experience
Immersive Storytelling for a Global Innovation Hub
Overview
At the World Horti Center expo, we built a 360-degree experience that shows why the Netherlands leads in indoor farming. The goal was to engage everyone, from school kids to government officials.
The black-box space used projection mapping, spatial audio, and storytelling across four walls. Complex farming innovations became simple, clear, and memorable.
As Creative Director, I led the concept, content direction, and design, making sure the experience was both accurate and inspiring.
Immersive Black Box
Four walls synchronized into one seamless visual story.
Process
Research, simplify, design, refine, tested with real audiences for maximum impact.
WHC - Indoor Farming: 360 Experience Preview
Impact
40% longer visitor engagement. International recognition. A showcase for Dutch innovation in sustainable farming.
