SPGPrints
ITMA Exhibition
Dual-Screen CGI Films for a Global Printer Expo
Overview
For the world’s largest textile printer expo, ITMA, I created two synchronized CGI films for SPGPrints: one showcasing their printers in realistic environments, the other telling a nature-inspired brand story.
Displayed on large LED walls, the films worked in perfect sync to grab attention, communicate technical innovation, and reinforce SPGPrints’ new brand identity.
My role as Creative Director included concept development, art direction, 3D animation, rendering, and post-production to deliver a visually striking installation that stood out in a competitive expo hall.
Product Film
High-detail 3D animations highlighting printer features in industrial settings.
Highlighted Product Shots
Highlighted Nature Shots
Impact
Helped SPGPrints draw more stand visitors, increase dwell time, and boost engagement during non-presentation slots.
