Qatar Airways

FIFA World Cup Commercial

3D Goal Design & Look Development

Overview

In 2019, I joined 180 Kingsday and MPC London to design the stadium goals for Qatar Airways’ FIFA World Cup campaign. The project came through my Behance portfolio and grew into a key creative role on the team.

I translated 2D sketches into polished 3D assets, built shaders, and tested integration with live-action footage. Using Cinema 4D and Fusion Studio, I tracked and composited the goals seamlessly into the shots before handoff to MPC’s Flame pipeline.

Highlights

  • 3D goal design from concept to final asset

  • Look development with shaders for realism

  • Camera tracking and compositing into live-action

The Commercial

Highlighted Shots

Impact

The commercial reached a global audience and positioned Qatar Airways as a standout FIFA World Cup partner. The 3D assets added realism and scale that elevated the final film.

Want visuals that hit on a global stage?
Let’s make it happen.

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