Penta Infra

Hamburg Data Center

3D Animation & Visualization

Overview

Penta Infra asked me to bring their new Hamburg data center to life before construction was finished. The original request was for a few still images, but once the first visuals landed, the project quickly grew into a full 3D animation.

The goal was to show more than just architecture. Penta Infra wanted to highlight their sustainable design choices and make complex technical systems easy for anyone to understand. Animation gave us the perfect tool to do that.

As Creative Director, I guided the project from first sketches to final delivery. The result is an animation that works for sales, marketing, and digital campaigns, helping Penta Infra tell their story in a clear and compelling way.

Highlights

  • Exterior visuals – A detailed look at the building and its solar façade

  • Inside the center – Cooling systems, racks, and infrastructure in motion

  • Sustainability – Natural cooling and energy-efficient solutions made simple

  • Storytelling – Turning technical details into a smooth, visual journey

Phase 1: Still Images

  • Working with Brasser.io on the Hamburg data center was invaluable. What began as still images evolved into a full animation that captured our vision and delivered a powerful story for our clients and partners.

    Penta Infra, Marketing Director

Phase 2: 3D Animation

Highlighted Clips

Impact

The animation quickly became a favorite tool for the sales team.

Prospects understood the offer faster, presentations felt sharper, and the visuals gave Penta Infra an edge over competitors still relying on static images.

Have a complex project to explain?Let’s make it happen.

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