Starbucks
CG Package & Cup Replacements
Seamless Product Integration for Broadcast
Overview
Nosh Food Films brought me on to handle all CG replacements for a Nespresso commercial. The shoot used placeholders for cups and packages, which I later replaced with final 3D assets.
My role covered modeling, texturing, look development, and compositing. Every product had to look photoreal and blend naturally into the live-action shots.
To give the editors maximum flexibility, I built each shot with modular options, four package designs and four cup versions, making it easy to configure the final cut.
Highlights
Photoreal CG modeling and texturing of Nespresso packaging
Seamless replacements composited into live-action plates
Modular setup with multiple variations for editors