Philips

CG Product Replacements

Photoreal 3D Rendering & Compositing for Broadcast Commercials

Overview

For multiple Philips broadcast campaigns, I created photoreal 3D product replacements to ensure a flawless on-air look. Working across hundreds of shots and various product lines, I matched full CG models seamlessly to live-action plates, achieving pixel-perfect integration.

Projects included CGI product swaps in high-motion scenes, material-accurate handheld shots, premium surface finishes for close-up beauty shots, and realistic skin-tone rendering under mixed lighting.

As a 3D Generalist and Compositor, I used advanced CGI rendering and compositing techniques to deliver production-ready assets for global TV campaigns, ensuring every detail met Philips’ premium brand standards.

RAMBO KITT

Full CG product swaps in dynamic scenes.

Selected CGI Shots Rambo Kitt

The Dilemma

Material fidelity for complex handheld shots.

Selected CGI Shots The Dilemma

Zeta

Premium finishes for clinical close-ups.

Selected CGI Shots Zeta

Lumea

Accurate skin-tone response under mixed lighting.

Selected CGI Shots Lumea

Need a product to look perfect on camera? Let’s make it in CG.

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Vandersalm Architecten - Thorbeckegracht 60

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Schiphol Airport - May Holiday Campaign